Visually similar to the opening credit sequence to "Game of Thrones," the ad also hits some important and longstanding themes from the intersection of art and technology, especially horological timekeeping. The opening VO neatly encapsulates the possibility of human art perfecting (or perhaps surpassing) nature. The visuals, which meld natural and technological "movements" of different kinds, recall Martin Kemp's observation about the permeable boundaries, in Gothic and Renaissance art, between art and nature. And the final image of the mechanical orrery makes it clear that timekeeping--even in a wristwatch--is a way of mimicking the perfect movements of the heavens.
*The escapement is the mechanism that allows for the stored potential energy (in the case of a mechanical wristwatch, this energy is usually generated from winding a spring) to be released in regular increments.